The challenge
HalfSlice needed a modern digital presence that reflected its identity as a digital media and culture publication. The existing WordPress website needed a visual and structural refresh to create a more polished editorial experience while retaining its existing content, publication history and content organisation.
The solution
Designed and developed a modern editorial website for HalfSlice, transforming its existing WordPress-based presence into a more refined digital publishing experience. The project focused on improving the presentation of articles, simplifying content discovery, preserving existing publication data and introducing a lightweight administration dashboard for managing content and viewing website analytics.
Features delivered
- Modern, responsive editorial website design
- Redesigned homepage and content presentation
- Structured article and publication pages
- Category-based content organisation
- WordPress content migration
- Preservation of original article publication dates
- Migration of existing categories and tags
- Article metadata and SEO information support
- Featured image and media support
- Dedicated About page
- Contact page
- Resources Hub
- Lightweight admin dashboard
- Blog and publication management
- Article creation, editing and publishing
- Content preview functionality
- Website analytics dashboard
Results
Established a more modern and professional digital identity for the publication. Created a cleaner, more engaging editorial reading and browsing experience. Provided a more structured way for readers to discover content across publication categories. Retained important historical content and publication information during the migration. Introduced a simpler publishing workflow through a dedicated administration dashboard. Created a more maintainable foundation for future content growth and website improvements.